Can LinkedIn generate B2B leads?
Yes – But amplify your results with targeted email campaigns. LinkedIn has become a critical platform for B2B lead generation, serving as a central hub for professionals and decision-makers worldwide. With over 900 million members and 67 million businesses, LinkedIn stands as the premier space for B2B marketers, and the stats back it up. 89% […]
The great Google update shakeup: what it means for you.
The August 2024 core update, a significant algorithmic change implemented by Google, sent ripples through the SEO community. This update aimed to refine how Google evaluates and ranks content, ultimately delivering more relevant search results to users. As the dust settles, let’s delve deeper into the intricacies of this update and its implications for SEO […]
Mastering B2B Prospecting: overcoming common challenges
Prospecting is a fundamental strategy for any B2B outreach. However, despite its importance, it doesn’t always go as planned. To stay ahead of the competition, it’s crucial to tackle common obstacles head-on. This guide aims to help you navigate some of the trickier elements of the first stage of your outreach. From understanding your target […]
The ultimate guide to SME sales success: strategies and best practices
This comprehensive guide dives into the world of SME sales strategy, equipping you with the tools and insights to conquer the competitive marketplace. Why a Sales Strategy Matters for SMEs In today’s business landscape, a well-defined sales strategy is the cornerstone of sustainable growth for any SME. It acts as a roadmap, outlining the tactics […]
How B2B sales KPIs and analytics drive growth
The B2B sales landscape is fiercely competitive. To stay ahead, you need to constantly optimise your strategies and leverage every advantage. One powerful tool at your disposal? Data. Data-driven insights empower you to refine your approach, maximise efficiency, and identify opportunities across the entire B2B sales funnel. By analysing key metrics and tracking KPIs (Key […]
DIY Email Marketing Versus Managed Service
Not all email marketing is created equal. Before you hit send on your next campaign, consider this: are you a DIY whiz or a team player? There are two camps: Go it alone: self-service platforms like Campaign Monitor, Constant Contact, MailChimp, Brevo or Klayvio give you the reins. You’ll plan, design, and launch your campaigns […]
The Rule of 7: Why your B2B brand needs to be seen (A lot)
In the fast-paced world of marketing, trends come and go quicker than a TikTok dance. But some principles remain timeless, like the enduring “Rule of 7.” This marketing concept states that a potential customer needs to be exposed to your brand message at least seven times before they’re ready to buy. While this might seem […]
Big impact on a small budget: what email marketing can do for the resourceful entrepreneur
Feeling squeezed by the marketing budget? You’re not alone. Many small and medium-sized businesses face the challenge of reaching their target audience without a hefty advertising budget. But fear not, resourceful entrepreneur! Here are some powerful strategies to maximise your marketing impact, even with limited resources. Embrace the power of “small, but perfectly formed” Limited […]
Growth hacks on how to supercharge your business
Ever feel like your business is spinning its wheels? You’re not alone. Growth can be tricky, and sometimes you need a fresh perspective to unlock its potential. This post dives into 7 powerful growth hacks gleaned from the trenches of successful businesses. These aren’t just theoretical ideas – they’re actionable strategies proven to deliver results. […]
A guide to crafting a winning lead generation strategy
In today’s cutthroat business landscape, crafting a robust lead generation strategy has become paramount for a thriving marketing approach. It’s all about identifying and captivating potential customers or ‘leads’ who express interest in your offerings. A successful lead generation strategy not only fuels your sales pipeline but propels sustainable growth for your business. Understanding the […]