Leveraging artificial intelligence in digital marketing
From once a fanciful concept relegated to the realms of science fiction, artificial intelligence (AI) has now emerged as a pivotal force reshaping the landscape of digital marketing. It has transcended its initial mystique to become the clandestine powerhouse propelling personalised advertisements, predictive analytics, enriched customer experiences, and a plethora of other transformative functionalities. The […]
Unlocking engagement: 5 essential tips for crafting compelling subject lines
It’s an undeniable fact: the obsession with email open rates might have waned in recent times. Yet, let’s not overlook the fundamental truth: to lead your reader into the heart of your email, to that coveted conversion, you must first entice them to open it. Their journey of engagement commences with a subject line that […]
Navigating email deliverability: key insights for success
Email remains an essential communication tool for businesses, organisations, and individuals alike. However, for bulk senders, merely sending emails does not guarantee delivery to intended recipients. Understanding the factors affecting inbox placement is vital for those using email marketing to reach their target audience effectively. In this post, we’ll address common concerns regarding email deliverability […]
Essential conversion metrics for cold email campaigns
In today’s ever-evolving marketing landscape, cold emailing has risen as a cornerstone tool in the arsenal of every marketer. Crafting an engaging cold email is undoubtedly a creative pursuit, but its efficacy ultimately hinges on data – specifically, your cold email conversion metrics. These metrics serve as the linchpin for assessing whether your campaign is […]
Crafting the perfect prospect list: the key to successful outreach campaigns.
In the world of sales and outreach, success isn’t measured by the sheer volume of contacts but by the quality of connections forged. Here we unveil the strategies and insights essential for constructing the perfect prospect list and paving the way for outreach success. At the core of every successful outreach campaign lies a meticulously […]
Navigating the cookieless future: A marketer’s guide to innovation and privacy
Let’s talk cookies – not the delicious, chocolate-chip kind, but the digital ones that have played a crucial role in the online marketing and advertising landscape. In this article, we delve into the fascinating world of cookies, why they are being phased out, and how marketers can prepare for a future without them. Understanding Cookies: […]
New sender email rules
In this article, we unravel the new email sender rules, orchestrated by the juggernauts Google and Yahoo. What you need to know, what actions are essential, and how these changes will resonate with your business. What’s Unfolding? Google and Yahoo are joining forces to usher in new email sender rules, set to be in effect […]
Lead generation trends for 2024
As we stand on the precipice of 2024, it’s crystal clear that staying ahead of the curve is not just a business mantra; it’s the heartbeat of success. In the ever-shifting B2B email marketing landscape, the key to triumph lies in our ability to adapt and embrace what’s next. So, let’s dive into the trends […]
Business Secretary launches review to prevent small firms from being ripped off by larger companies
Business Secretary Grant Shapps has announced a comprehensive review into tackling late payments for small businesses, while urging large companies to pay their smaller suppliers promptly. Click to Read Article
What is small business saturday?
The antidote to Black Friday and Cyber Monday Small Business Saturday is a grassroots, non-commercial campaign that aims to support small businesses across the UK by encouraging consumers to shop locally and show up for independent stores in their communities. The day is celebrated on the first Saturday of December, so this year it falls […]