Yes – But amplify your results with targeted email campaigns.

LinkedIn has become a critical platform for B2B lead generation, serving as a central hub for professionals and decision-makers worldwide. With over 900 million members and 67 million businesses, LinkedIn stands as the premier space for B2B marketers, and the stats back it up. 89% of B2B marketers rely on LinkedIn for generating leads, and 62% report that it consistently delivers high-quality prospects​(Source: Sprout Social 2023)

In fact, LinkedIn has a 277% higher lead conversion rate compared to other social platforms like Facebook and Twitter​ (Source: HubSpot Blog).

Why LinkedIn is so effective for B2B lead generation

One of LinkedIn’s greatest strengths is its highly professional user base. Over 4 out of 5 LinkedIn members are involved in driving business decisions within their organisations​. This means that when your marketing efforts target LinkedIn users, you are directly reaching people who can influence purchasing and partnership decisions. 

Unlike other social media platforms, which can be cluttered with personal posts and distractions, LinkedIn is focused solely on professional development and business networking. Users come to LinkedIn specifically to seek industry insights, form connections, and explore solutions that will improve their business operations.

This business-focused environment results in a 2.74% visitor-to-lead conversion rate for LinkedIn, far outpacing other platforms like Twitter (0.69%) and Facebook (0.77%) ​(Source: HubSpot Blog).

Additionally, brands that advertise on LinkedIn report a 33% increase in purchase intent​ (Source: Sprout Social).

How email campaigns supercharge LinkedIn’s effectiveness

While LinkedIn is undeniably powerful for generating B2B leads, combining it with a tailored email marketing strategy can amplify your results significantly. LinkedIn allows you to engage your target audience through content, ads, and messaging, but it works best as part of a broader, multi-channel campaign.

Here’s why targeted email marketing enhances LinkedIn lead generation:

• Precision targeting with personalisation: Email allows you to follow up with LinkedIn leads using personalised, highly relevant messages. Emails that use the recipient’s company name in the subject line see a 22% higher open rate​. Additionally, well-crafted emails can maintain ongoing engagement, nurturing leads throughout the sales cycle with relevant content and offers.

• Reach a wider audience: Email marketing allows you to reach potential leads who may not be actively engaging with LinkedIn.

• Higher engagement rates with email: Cold email campaigns, when done right, consistently deliver strong open and reply rates.  When you combine LinkedIn outreach with email follow-ups, you’re engaging your prospects through multiple touchpoints, increasing your chances of conversion.

• Multi-Channel synergy: LinkedIn is ideal for starting conversations and identifying prospects, but email is where deals close. Research shows that 60% of B2B buyers want to hear from vendors during their research phase, and personalised emails provide the perfect medium for delivering in-depth content and offers that address their needs​ (Source: Databox)

• Lead nurturing with email: Email campaigns allow you to stay top-of-mind as leads move through their decision-making process. Businesses that combine LinkedIn marketing with email outreach see a marked increase in lead quality and conversion rates, as email provides a more direct and sustained way to nurture relationships. More than three quarter of B2B buyers say they want to hear from potential suppliers via email during their decision-making process, proving its importance as a follow-up channel​.

• Track effectiveness: Measure the success of your campaigns with analytics, allowing you to refine your strategy.

• Integrate with LinkedIn: Use LinkedIn data to segment your email lists and personalise your outreach.

And we’ve said it before, and we’ll say it again: Email marketing is an incredibly affordable way to generate leads, offering a massive ROI of £36 for every £1 invested.

Why you need an expert email marketing agency

Creating effective, personalised email campaigns requires strategy, creativity, and precision. This is where an experienced email marketing agency can make all the difference. Our approach ensures that your email campaigns are designed to resonate with your LinkedIn prospects, using data-driven personalisation techniques that engage decision-makers at the right time.

By integrating LinkedIn lead generation with bespoke email marketing, you can turn a casual LinkedIn engagement into a meaningful business relationship. 65% of B2B companies report gaining new customers through LinkedIn, and combining that with targeted email outreach can elevate your conversion rates even further​ (Source: SocialPilot)

Start your multi-channel lead generation campaign

LinkedIn is a powerful tool for generating B2B leads, but its potential is fully realised when paired with targeted, innovative email marketing campaigns. 

If you’re looking to take your lead generation efforts to the next level, get in touch with us today to create a bespoke, multi-channel strategy.

Our strategy utilises various channels to ensure your business stays relevant to key decision-makers.

Let us help you create a customised campaign that delivers results!